When it comes to recruiting and retaining the newest generation of working professionals, companies around the world are breaking the mold by changing workplace policies to better cater to Gen Z’s needs. And while Gen Z workers should not receive preferential treatment, they are inspiring new ways of thinking and are revolutionising the workplace – for the better.
Why you should care
There are many benefits to attracting Gen Z’s to your company, from fresh perspectives and innovative ideas to increased productivity and profitability. With their tech-savvy skills and desire for purpose-driven work, Gen Z’s bring new energy and passion to any business. They also place a high value on diversity and inclusivity to inspire creative thinking and problem-solving.
What they want
Want to create a workplace that appeals to this tech-savvy and socially conscious generation? Here’s what makes them tick:
- Purpose-driven work: Beyond salaries and job titles, Gen Z’s are in search of careers that add value and give them a bigger sense of purpose. They’re motivated by jobs that align with their personal beliefs and offer them opportunities for growth and development.
- To be heard: McKinsey notes that climate change, COVID-19, and economic uncertainty weigh on this generation – more so than others – and they prioritise mental well-being as a direct result. As such, they are willing to forgo bigger salaries and stressful environments for work in a company where they are supported and heard.
- More freedom: Despite being labeled as “digital natives,” Gen Z’s still value face-to-face interaction with colleagues and managers. Companies need to provide hybrid models that combine both remote work days and collaborative days in the office.
- Work-life balance: Striking a balance between their work and personal lives is crucial to Gen Z’s. While they are willing to work hard, they prioritise their downtime and set clear boundaries.
- Mentorship: COVID-19 forced many of us to work from home and took away valuable in-person mentorship opportunities. Gen Z’s are hungry to learn and place great emphasis on in-person learning opportunities to further aid their growth and development in the workplace.
